Posted January 15, 2021

Marketing Manager

Summary of Position:

The Marketing Manager is responsible for implementing strategies, action plans and special projects within the Classic Hotels & Resorts Marketing department to increase revenues at Arizona Grand Resort & Spa, The Scott Resort & Spa, The Inn at Laguna Beach, Laguna Beach House, La Playa Carmel, Hotel Carmel and other Classic Hotels & Resorts entities. Oversee the execution of these plans with the assistance of the V.P. of Sales and Marketing, Director of Marketing Communications, Directors of Sales & Marketing and/or General Managers.

Essential Functions:

    Assist in the creation and implementation of annual and monthly marketing plans for all Classic Hotels & Resorts entities including, but not limited to: Arizona Grand Resort & Spa, Aunt Chilada’s, The Scott Resort & Spa, The Canal Club, La Vidorra Spa, The Inn at Laguna Beach, Laguna Beach House, La Playa Carmel, Hotel Carmel and Brophy’s Tavern.

    Manage the advertising, website and public relation agencies for all Classic Hotels & Resorts entities including, but not limited to: Arizona Grand Resort & Spa, Aunt Chilada’s, The Scott Resort & Spa, The Canal Club, La Vidorra Spa, The Inn at Laguna Beach, Laguna Beach House, La Playa Carmel, Hotel Carmel and Brophy’s Tavern.

    Attend weekly and monthly status meetings with the agencies and vendors.

    Plan and place all advertising. Assist in the creation of all resort, golf, spa and restaurant club marketing materials and advertising.

    Assist agency with press releases on special achievements, activities or events that relate to the Hotels, Golf Club, Spa, and Restaurants.

    Attend and strategize with V.P. of Sales and Marketing, Director of Sales and Marketing, and/or General Managers to promote individual branding and increase local and resort guest usage. 

    Assist in the execution of the photography and video shoots when needed.

    Interview appropriate production companies and photographers when needed.

    Assist in the execution of media events and promotions.  

    Assist in preparation of sales and marketing expense budget for the resort.

    Assist in the development and execution of the annual media plan.  

    Support corporate and direct sales efforts with appropriate direct mail, collateral and lead generation. 

    Assist in planning, promoting and coordinating special events including but not limited to customer appreciation events, socials, wine tasting, press trips, customer FAM trips and outdoor activities.

    Model Guiding Principles.

    Attend Revenue Strategy Meetings and help communicate occupancy and the implementation of appropriate strategies and tactics.

    Attend PR agency meetings and conference calls and help with the implementation of appropriate strategies and tactics.

    Update various websites with marketing messages.

    Work with V.P. of Sales and Marketing, Director of Marketing Communications, Directors of Sales & Marketing, General Managers, and operations departments to disseminate and integrate cross marketing opportunities.

    Assist with the creation of all collateral and ensure appropriate branding.

    Assist in the execution of a property wide data capture program for re-marketing opportunities.

    Create and implement measurement matrix for all sales and marketing activities.

    Establish and manage advertising budget expenses for all hotels.

    Attend functions and/or special events at each hotel if required.

    Assist in managing public relations emergencies at each hotel if required.

    And any other tasks as assigned by the V.P. of Sales and Marketing, Director of Marketing Communications and/or the General Managers.


Qualifications:

Education: College degree preferred.

Experience: Minimum 1-3 years of experience in hotel sales and marketing. Minimum 1-3 years of experience with graphic design. Minimum 1-3 years of experience with social media management. Computer proficiency and administratively strong.

Certificates or Licenses: N/A

Knowledge, Skills, and Abilities:

    Ability to work outside in all weather conditions

    Ability to memorize and perform company standards 

    Creative and graphic design skills

    Social Media skills

    Strong communication skills, both written and oral.

    Organizational and planning skills.

    A good listener

    Must be a team player

    Timely follow-through on tasks    

Personal Characteristics:

    Behaves ethically

    Communicates effectively: Speaks and listens in a clear, thorough, and timely manner, effectively reading and writing, using the English language

    Professional Appearance: Exhibits an appearance appropriate for a four diamond resort (Specific grooming standards are available for review)



Logo for Arizona Grand Resort & Spa

Arizona Grand Resort & Spa

8000 South Arizona Grand Parkway

Phoenix, AZ 85044

Telephone (602) 438-9000