Posted September 10, 2021

Senior Catering Sales Manager

La Playa and Hotel Carmel are seeking a savvy senior catering professional to showcase and sell our amazing venues with HEARTfelt care! This is a terrific opportunity to work with dedicated leadership and a growing company...Classic Hotels & Resorts!

Summary of Position:

The Senior Catering Sales Manager position’s main goal is meet or exceed catering sales revenue goals by actively seeking and contracting new social catering events, conducting industry-leading site inspections, retaining repeat clients and effectively communicating with all departments of both La Playa Carmel, Hotel Carmel and Brophy’s Tavern.  This position is responsible for the sales portion of each customer transaction.  Therefore, after the sales agreement is signed by the customer the event is then handed off to the Event Management Team who works with the customer to plan and execute a flawless event.

Essential Functions:

Meet or exceed your revenue for each Quarter, Year End and Future Booking Sales Goals.

  • Respond 24 hours to all phone calls, sales inquiries and referrals. 
  • Systematically build and maintain positive relationships with clients.
  • Establish a positive, professional presence and rapport within the assigned market(s). 
  • Design and sell events that meet the client’s needs all the while maintaining profitability. (revenue generation, maintaining profit margins and food/beverage costs).
  • Utilize industry-leading site inspections as a closing tool.  
  • Utilize cross-selling techniques to ensure business is booked for all venues.
  • Weekly meeting with Director of Sales to report and review catering sales progress to goals.
  • Initiate 10 calls per week to prospective clients.
  • Continuously follow up to gather all pertinent information to get to contract stage.
  • Create proposals/event estimates, contracts and collect initial deposits.
  • Have complete notes for file turnover with Events Managers.
  • Follow-up with client after function to ensure customer satisfaction, to address any challenges, and to ask for rebooking.
  • Follow-up with various departments to ensure any necessary feedback is communicated.

Supportive Functions: 

Attend networking events and community functions.

Monitor and analyze catering industry news for new trends and ideas.

Create marketing tools such as special menus.

Follow through on all tasks and projects assigned by the Director of Catering.


Education:     Any combination of education, training or experience that provides the required knowledge, skills and abilities. College Degree preferred.

Experience:    Minimum of 2-3 years of social catering sales experience required.              

Preferred:       Adept with Weddings, Corporate and Non-Profit Events.

Knowledge, Skills, and Abilities:

Considerable knowledge of food & beverage products, proper preparation and presentation of foods and beverage items.

Knowledge of related event coordination areas:  Audio-Visual, décor, entertainment, tenting, exhibits, power, etc.

Understanding of event logistics (set up and design).

Ability to read, write and speak English to comprehend and communicate job functions.

Ability to create special themes and menus.

Ability to effectively deal with internal and external customers, some of whom will require high levels of patience, tact and diplomacy to defuse anger, collect accurate information and resolve conflicts. 

Personal Characteristics:

Behaves ethically

Communicates effectively:   Speaks and listens in a clear, thorough and timely manner, effectively reading, writing in using the English language

Professional Appearance:   Exhibits an appearance appropriate for a Four Diamond Resort (Specific grooming standards are available for review.)

Working Conditions:

This is a full time exempt position.

Due to the cyclical nature of the hospitality industry, Associates may be required to work varying schedules to reflect the business needs of the resort. Hours may vary dependent on business need, must be able to work on the weekends. Attendance as scheduled is a critical element in all positions at Arizona Grand Resort.

Regular attendance in conformance with the standards, which may be established by the Classic Hotels & Resorts from time to time, is essential to the successful performance of this position.  Associates with irregular attendance will be subject to disciplinary action, up to and including termination of employment.

Upon employment, all Associates are required to fully comply with rules and regulations for the safe and efficient operation of the hotel facilities. Associates who violate resort rules and regulations will be subject to disciplinary action, up to and including termination of employment.  This list of essential functions is not exhaustive and might be supplemented as necessary.

Classic Hotels & Resorts leaders and team members believe each guest should be treated with respect and professionalism. We create memorable experiences, inviting our guests to return. In order to be successful at Classic Hotels & Resorts team members must share both our vision and our values. This includes possessing and demonstrating a high level of courtesy and respect for both internal and external guests. Our fun, friendly and naturally grand associates treat every guest as if they were our only guest. A true customer focus is essential to success with our property.

Logo for La Playa Carmel by the Sea

La Playa Carmel by the Sea

Camino Real at Eighth Avenue

Carmel by the Sea, CA 93921

Telephone (831) 293-6100