posted September 7, 2023

Director of Sales

Laguna Beach's two most charming boutique properties are seeking a dynamic Director of Sales! Amazing time and opportunity to join Classic Hotels & Resorts and be a shining sales leader for Inn at Laguna Beach and Laguna Beach House with a fantastic team!
Compensation: $80K to $100k base plus incentives

Summary of Position:

The Exciting Director of Sales role is responsible for the  enthusiastic, efficient and professional acquisition of group, business travel and social catering business at the Inn at Laguna Beach and the Laguna Beach House hotel through leadership of reporting sales and event managers, as well as direct selling efforts. This position reports to the General Manager.  


Essential Functions:

* Meet or exceed group and business travel room night and revenue goals

* Consistently meet or exceed social catering revenue goals

* Develop and mentor direct-reporting managers, including sales and event management staff

* Prospect for new business on a daily basis with a minimum of 10 calls per day

* Determine quality and profitability of business

* Qualify and follow through on all leads within 48 hours

* Conduct all site inspections on property

* Enter all leads and update accounts in Sales Force on a regular basis

* Update all accounts with current General Manager, Presidents, CEO’s, VP’s of Sales & Marketing for direct mail campaigns

* Evaluate total hotel production on the monthly P&L statement

* Develop an industry newsletter specific to the sales managers industry and mail quarterly 

* Develop an operational sales and service action plan within 30 days, including minimum expectations on operations duties provided by Conference Services

* Maintain continuous communication between Sales, Event Management and the customer at all times

* Keep detailed notes and execute written agreements with all vendors and customers

* Travel to domestic destinations a minimum of (4) times per year

* Prospect and qualify new group clientele from all available resources

* Ability to perform all essential functions within two weeks of employment

* Assist the hotel staff with the setup and servicing events if required

* Analyze and price group and wedding banquet menus on an annual basis

* Effectively create and implement a profitable overall group, business transient and social catering sales and service strategy on a regular basis

* Other tasks as assigned by the General Manager and Vice President of Sales and Event Management


Education: High School Diploma required, college degree preferred.

Experience: 3+ years hotel industry selling experience required

Certificates or Licenses: N/A

Knowledge, Skills, and Abilities:

Ability to lead and manage multiple direct-reporting managers

Proficient at prospecting and proactive development of new group business opportunities

Ability to handle multiple tasks at one time

Ability to use Microsoft Office, Delphi, and Windows operating system

Skilled in sales presentations and utilizing sales tools such as CD-Rom, PowerPoint, and collateral

Ability to manage details effectively

Ability to negotiate effectively

Skilled at verbal and written communication

Ability to maintain a professional image in tough situations

Ability to learn and demonstrate the hotel’s service standards, AAA Diamond standards, and Mystery shopper standards

Personal Characteristics:

Behaves ethically

Organized: Maintain a neat, organized workspace, maintaining important documents pertinent to job

Communicates effectively: Speaks and listens in a clear, thorough, and timely manner, effectively reading and writing, using the English language

Professional Appearance: Exhibits an appearance appropriate for a four diamond resort (Specific grooming standards are available for review)

Working Conditions:

Attendance as scheduled is a critical element in all positions at Inn at Laguna Beach.

Inn at Laguna Beach’s leaders and team members believe each guest should be treated with respect and professionalism. We create memorable experiences, inviting our guests to return. In order to be successful at the Inn at Laguna Beach, team members must share both our vision and our values. This includes possessing and demonstrating a high level of courtesy and respect for both internal and external guests. Our fun, friendly and naturally grand associates treat every guest as if they were our only guest. A true customer focus is essential to success with our property.

Logo for The Inn at Laguna Beach

The Inn at Laguna Beach

211 North Pacific Coast Highway

Laguna Beach, CA 92651

Telephone (949) 497-9722